You need to customize the splash area for tablet and mobile.
For tablet this splash takes all the screen size which is not good. We use "hero" as a class name for the row, and style it different on Desktop and tablet and mobile (site.css/site-desktop.css). BE SURE TO CHECK WHEN YOU DO CUSTOMIZATION!!!
Images and icons should be replaced this are just placeholders.
As a generic template you should be able to change color palette and font style to feed the category.